Post House is proud to announce its film Changing Reels has been officially selected for the 2013 Cleveland International Film Festival. Changing Reels was 1 of 163 selected out of 1,200 entrants and will screen Friday, April 12, 2013 at 12:00 PM and Saturday, April 13, 2013 at 12:15 PM as part of the Independent Shorts Program 12.
About the film
Changing Reels, starring Lew Sleeman, is the story of a projectionist whose profession is more than a job, it is a cherished art form he takes pride in everyday. He finds comfort in his routine, particularly in the familiarity of it, but as time goes on the world around him begins to change. New forms of technology ultimately lead to the end of his career leaving him lost in an unfamiliar world. Upon returning home he has an emotional reflection of simpler times, representing what stands to be lost when the very pieces of technology created to connect a society end up isolating it even further.
“It is a story many people can connect with. We all know someone who has been faced with a job change due to advances in technology and some of them have a hard time adapting to that change,” said Producer and Director Timothy M. Flaherty. “Our character is an analog man in a digital world,” he added.
One of the underlining themes in the short film is the Digital to Film transition and debate going on in Hollywood.
Flaherty said, ”There were only two theaters in town that still had working film projectors. All of the other theaters already switched to digital projectors, so our timing was perfect.”
Many studios are leaning heavy on the digital medium to deliver movies to local theaters. With digital copies, files can be sent via a hard drive or downloaded directly to the cinemas saving hundreds of thousands in film prints and shipping costs. This is the transition that is putting the projectionist out of a job in the short film Changing Reels.
Shot on RED
The film was produced in Central Ohio by Head Poncho Films in association with Post House, LLC located in Gahanna, a suburb of Columbus. Post House handled the entire 4K workflow, which was shot on the RED Epic and Scarlet.
“It is a little ironic that the film was shot digitally when the story’s character is out of a job because of the transition from film to digital,” jokes John Massarella, Producer and Director of Photography for Changing Reels. “We shot the film mostly with practicals and small tungsten fixtures. When we needed it, we would add a fill with a 1×1 LED light so I could adjust the color temperature.”
“John is a talented DP and this was the first time we were able to collaborate on a project outside of the client driven commercial work we are accustomed to. We worked closely developing the look and feel I envisioned and then he went to work,” Flaherty said.
When asked about shooting with the RED cameras Masserella said, “The large sensor gave us an excellent depth of field, which had a very film like quality. We chose an older set of Zeiss Super Speeds. They have a very distinct look and feel to them that really served the film. We knew we would be shooting mostly wide open at a T1.3. The Mysterium sensor is great in low light too. We rated the ISO at 800.”
Once the film completed principle photography, the team at Post House began the process of bringing the images to life. Flaherty cut together the film without music and then sent it off to Justin Dabney to begin sound design and audio post-production. They settled on 4 different tracks that went with the original edit and after extensive foley work along with the addition of stock sound effects, the film really became alive.
“We lost all of the original location audio so we had to build the sound design layer by layer. I may have been a little lucky. A few of the tracks fit right in with the edit and we only had to make minor timing adjustments,” said Dabney.
As post-production was nearing completion the final touches were added. Replacing the marque and name of the Theatre along with some important compositing for the last sequence were some of the VFX that Post House handled. Shooting at 4K and in the RAW allowed Post House to have the ability to adjust compositions, stabilize footage and color correct with ease, ultimately resulting in more creative options in post-production. The team just finished tweaking the color grade as they were preparing to submit the final HD file to Cleveland.
The film Changing Reels can be viewed at the 37th Cleveland International Film Festival, Friday, April 12, 2013 at 12:00 PM and Saturday, April 13, 2013 at 12:15 PM as part of the Independent Shorts Program 12.
“We are honored to be a part of the 37th CIFF and I am very proud of my team and our film.” – Timothy M. Flaherty
Post House, LLC 2013