To produce a campaign of TV, radio & digital spots for the NHL’s Columbus Blue Jackets that reflect the hard work ethic and the ‘we-have-to-do-more-than-the-other-guys’ attitude. Coming off of a thrilling playoff series with The Pittsburgh Penguins - it was time to do more work, more preparation - more.
After brainstorming with CBJs internal marketing team - PH started planning interesting ways to to showcase and capture the work & preparation that players put themselves through on and off the ice. After several successful shoots at multiple locations with multiple players - PH had the images for the foundation of a great campaign.
PH delivered a series of branding spots, game-specific broadcast spots, radio spots - including numerous updates throughout the season. The campaign was very well received inside and outside the hockey community and PH was invited back to help craft the following years campaign.