Promote the launch of the new Ford Fiesta while promoting Germain Ford.
PH partnered with Kelsey Webb, radio talent at WNCI (97.9FM) one of the top rated stations in the country, to help elevate the creative with her personality and familiarity in the market. She had the opportunity to drive a Fiesta for a few months and from there she endorsed the car and the dealership across various media platforms including web, TV, radio, social and print. PH shot a fun, upbeat TV shoot of her driving the Fiesta in downtown Columbus.
Customer engagement with Germain Ford increased and sales of the new Fiesta soared resulting in a successful campaign overall.