Promote Germain Infiniti to a young, hip, edgy audience.
PH worked with dealership general manager Zach Germain and Miss Ohio to create a fast paced, edgy spot. Shooting at night under the lights at Easton Town Center and in Columbus’s Short North added to the effect of the spot. An intersection was created in post production to fit in seamlessly with the city footage.
The TV spot ran in the Columbus market, online and as part of a social media strategy.